Living La Vida Levi’s!
With fashion and style trends changing seasonally we’ve seen how brands have taken a notable interest in insuring they cover the digital generation by making sure they offer an “easy” online shopping experience for consumers. While this is a great way to embrace the future what about the traditional store concept?!
Durban local musicians, fashionista’s, influencers and bloggers were treated to a unique store re-launch at Gateway Shopping Mall this week. The revamped store design is centered around easy navigation and an elevated visual appeal for the classic brand known for its denim.
On the night guests were treated to entertainment by budding music duo EasyFreak , food, drinks as well a free customization on any Levi’s Item you brought with you or bought from the store.
Levi’s is definitely accepting changing fashion markets without losing the very reason that made them a household name: Simplified and attention to detail design.
Be sure to pop in to see the new store for yourself!
Images by Lonwabo Zimela